Your Ticket to
Museums, Cultural & Heritage
Success

Cultural institutions face shifting visitor expectations, changing funding models, and growing pressure to diversify revenue while operating efficiently. Ventrata provides a unified platform that streamlines operations, elevates the guest experience, and drives sustainable growth in ticketing and memberships.

Our partners

The challenge

Cultural institutions are navigating shifting visitor expectations, evolving funding models, and accelerating digital transformation—while needing to diversify revenue and operate with greater agility to stay sustainable.

Visitor Experience

Changing audience needs and rising demand for richer, more engaging experiences

Operational Complexity

Need for streamlined systems that support ticketing, memberships, donations, and real-time adjustments

Funding Pressures

Evolving public funding priorities and reliance on diversified revenue streams

Digital Transformation

Growing requirement for modern, unified technology to manage sales, capacity, and guest engagement

Our features Your business

Our integrated suite of tools tailored specifically for museums, cultural sites, zoos, aquariums, gardens, and heritage institutions is designed to streamline operations, elevate visitor engagement, and optimize revenue across tickets, memberships, and donations.

Multi-Channel Sales Expansion

Grow attendance by opening new distribution channels. Connect to 140+ OTAs and local partners while maintaining full control over pricing, allocations, and branding.

Auto-Renew & In-Visit Upgrades

Support monthly, quarterly, or annual renewals with tokenised payments. Convert day visitors into members by crediting their ticket toward a membership instantly.

Mobile POS & Kiosks

Sell tickets, memberships, and donations anywhere onsite using Android POS, MPOS, and self-serve kiosks. Fast validation, secure payments, smooth visitor flow.

Integrated Donations

Accept donations anywhere—online, in checkout, at kiosks, or in person. Offer round-up options, preset amounts, or open-ended contribution fields.

Dynamic Pricing

Automatically adjust prices based on real-time demand, capacity, or booking patterns to lift yield during peak times and boost value during slower seasons.

CRM & Donor Sync

Automatically push donation, membership, and ticketing data to your CRM or fundraising platform, supporting segmentation, retention, and targeted campaigns.

Upsell & Cross-Sell Tools

Increase per-visitor revenue by offering upgrades, special exhibitions, guided tours, audio guides, and exclusive member experiences before, during, or after purchase.

GA, Timed Entry & Live Occupancy

Offer general admission or timed entry with real-time capacity management. Monitor live occupancy to optimise staffing and maintain a smooth visitor experience.

Membership Management

Create flexible tiers with custom benefits such as priority entry, guest passes, and discounts. Promote upgrades online or onsite with seamless workflows.

Offline Mode & Operational Control

Continue selling even without internet. Transactions store and forward automatically. Intuitive tools let staff make real-time updates without dedicated admins.

Member Portal & Benefits

Members can book visits, manage perks, renew, and check usage—online or on mobile. Guest pass usage and limits are tracked and enforced automatically.

Enterprise-Grade Infrastructure & Support

Hosted on Google Cloud with FedRAMP, ISO 27001, and SOC certifications. Transparent uptime reporting and 24/7/365 live support with dedicated account managers.

Our products suited for Museums, Cultural & Heritage

We have designed our products around the operational needs of museums, cultural sites, zoos, aquariums, gardens, and heritage venues. Explore the tools that strengthen your visitor experience, streamline operations, and support sustainable revenue growth.

Terminal

Ventrata’s handheld POS offers seamless on-the-go transactions with an all-in-one device. It scans, prints tickets, accepts card payments, and features an all-day battery. Perfect for tour operators and attractions, it enhances efficiency and customer satisfaction.

Access Control

Offline Barcodes

Waivers

Our solutions

POS

Ventrata’s desktop POS system offers seamless in-person ticket sales with robust features such as thermal printer, optional scanner, and cash registry integration compatibility. Supporting all major credit/debit cards and ensures efficient operations with real-time analytics and inventory management.

Shift Management

Multi-date package

Venue Counters

Our solutions

Kiosk

Ventrata’s self-service kiosk streamlines ticketing with an intuitive interface, reducing wait times and enhancing customer experience. Equipped with scanners and printers, these kiosks support various payment methods and integrates seamlessly with existing systems, ensuring efficient and autonomous transactions for attractions and venues.

QuickSale

Kiosk Synced Screensaver

Promotions

Our solutions

Dashboard

Ventrata’s dashboard provides comprehensive business oversight with real-time and historical data, advanced reporting tools, and user management. Easily track revenue with ledgers and generate automated reports. Customise your entire ticketing solution and manage it all from the single location.

Reporting

Resource and guide management

Allocations

Our solutions

Connectivity

Ventrata’s API connectivity, seamlessly manage availability, pricing, and tickets across all channels, ensuring no overbooking or sales loss. Our tools integrate with industry-leading OTAs, offering you full control and up-to-date pricing, all via API.

OCTO open standard

Dynamic pricing

Self mapping

Our solutions

Checkout

Ventrata Web Checkout offers an intuitive interface, seamless integration, mobile optimisation, and real-time availability. Available embedded or pop-up, the checkout enhances your sales with a personally branded interface, allowing you to report on customer interaction. Boost sales with cross-selling, promotions, and multilingual support.

Mobile First Experience

Checkout widget - pop-up mode & embedded mode

DataLayer (GA4, GTM)

Our solutions

Memberships

Ventrata’s built-in membership platform powers flexible tiering, benefit management, guest passes, renewals, and member-exclusive experiences. Support online and onsite upgrades with real-time crediting for seamless conversion.

Member Portal

Auto-renewal

Guest Pass Tracking

Our solutions

Donations

Accept donations at every touchpoint—online, at kiosks, or during checkout. Enable round-up giving, custom amounts, and automated donor communications, all synced to your CRM or fundraising platform.

Integrated Giving Across Channels

CRM Integration Capabilities

Automated Donor Messaging

Our solutions

We let our partners have the last say; see what they think about us.

After a thorough procurement process, Ventrata was selected to take us to the next stage of our ticketing journey. The team has been great to work with, providing the ongoing support that was a key requirement for us. Ventrata ensured we made full use of their system, delivering a seamless experience for our visitors — the majority of whom come from overseas.

Sophie Jordan

Business Manager, Tower Bridge