What’s different with the new Google Analytics 4 [GA4]!
Scheduled on April 14, 2021 at 5pm
PastJoin us on Wednesday, 14th April, at 5 pm BST (GMT+1) for our webinar on “What’s different with the new Google Analytics 4 [GA4]!”
During this short, free webinar, Dan Schulman will focus on using analytics to help guide business decisions for tours and activities operators. The first part of the discussion will focus on how different analytics platforms collect data and what that means for how the data can be used. Next, we will look at the new version of Google Analytics called GA4 and how to get going with it. We will also look at ways to apply analytics to problem-solving and finish with a Q & A session to help you get set up.
Dan Schulman has been marketing travel over the Internet for more than 20 years. At Viator, he led the paid search program during its large growth phase before and through the Tripadvisor acquisition. After Tripadvisor, Dan headed marketing for Liftopia – a niche OTA within the ski industry. Currently, Dan consults for a variety of clients including travel operators and a ticketing platform.
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