Attractions & museums

Boost your sales and consolidate operations with one tool
Tour operators markets tour operator hop-on hop-off buses attractions bus operator dashboard

Achieve an average online conversion rate of 3.5%

Each of our websites have been optimised for one thing — to sell your attraction to more people. All sites are custom-built to your specifications, colours and branding, and easy to optimise for both social and SEO.


Ventrata’s integrated CMS means that you can easily inspire potential customers to visit. And all your products are loaded and report back to your dashboard in real time.

Fully-connected turnstiles

We can work with any model of turnstile to ensure you can track all the information that you require

Quick-sell with street sellers

Give your street sellers the power to quick-sell multiple products or inspire your customers with our easy-to-use app

Targets and commissions

Drive sales by showing your sellers and agents the targets and commissions they have earned in real time

Secure payments

Fully-integrated and secure payment solutions so you don’t need to manage multiple devices

Real-time dashboard

Information about sales and locations loaded to your dashboard and accounting immediately

Simple manifests & rota management

Distribute your manifests and rotas to terminals with just one click

attractions & museums

Drive your local and worldwide distribution

Direct connections to distributors

Provide concierges and resellers with direct connections to your tours through white-labelled portals

Online marketplace integration

Integrate with global marketplaces, such as Viator, GetYourGuide, Expedia, and more than 100 others

Optimise your staffing

With our in-built manifest system, you never need to worry about your staff not knowing where they’re meant to be.


Simple to setup and manage, these can be distributed to every terminal with just one click.


These let specific staff know exactly where they’re meant to be — meaning you don’t have to worry.

Ventrata ticketing platform multichannel ticketing sales and booking platform markets tour operator hop-on hop-off buses attractions bus operator dashboard

Easy-to-manage manifests

Create sellers, guide and agent manifests and distribute these with one click

Incentivise your staff

Set targets and commissions for all of your front-line sales staff

Adjust commissions with ease

Control commissions with easily managed bands, such as by location, time, role and more

Increase and manage on-site sales and information

Upsell on the spot

Give frontline staff the ability to sell and upsell products with reliable handheld devices

Spot trends as they happen

Collect all the information you need in real time to spot trends as they happen, and perform deep historical analysis

Control everything from just one dashboard​

Tour operators markets tour operator hop-on hop-off buses attractions bus operator

Product management

Comprehensive product management gives you full control over rates, variations, and where they’re sold

Pricing by date or season

Automate pricing and deals for seasons, months and specific days to drive sales, and edit these with ease

Quick comparisons

Compare performance on a year-on-year basis for revenue, bookings location and more, or by whatever time frame suits you best

Secure gateways

All transactions processed through secure gateways, supporting more than 180 payment methods from across the world

Complete integration

Fully integrate all your sales channels with accounting to easily generate and deliver invoices to partners

Keep your information safe

All your databases and connections are stored on secure servers built on AWS with fully encrypted connections

Build in-depth, custom reports

markets tour operator hop-on hop-off buses attractions bus operator

Report exactly what you need

Generate and export custom reports and graphs to easily track performance

Analyse any metric

Create reports based on any metric you choose, such as revenue, bookings, or channel

Increase efficiency

Analyse the performance of deals, commissions and incentives to ensure efficiency

With incredibly responsive customer success and development teams dedicated to understanding you and your business needs, we can implement new tools designed to meet your exact requirements within a matter of days. All you need to do is ask!

Interested in our products?

Get in touch and create an account.