Christian Watts tells us how he uses the Ventrata dashboard for reporting
“I think the reporting in Ventrata has been a big winner for us,” Christian Watts, CEO of Skyline Sightseeing in San Francisco. “One of the main reasons we looked at other options before we switched was the awful reporting other products had.”
Carrying out historical analysis to spot trends is simple. Whenever you first look at your dashboard, you’ll see all of those day’s bookings — as they happened — compared to the same day from the year before. You can easily adjust this view using a range of options and filters to show exactly what you want.
Then there’s your charts. These will display the most important information that you need. Whether that’s the revenue each channel is making, how a street seller is performing, your best selling products, and significantly more.
Creating custom reports is simple. Depending on the tab you’re using, it could be bookings, it could be transactions, or something else, you have a choice of columns to see the exact information you need. And it can be carried out at speed when you spot something important.
Watts says: “The custom reporting on the fly is great. It’s really fast to piece together all the columns you need. The UX is really clean and easy.
“The main things we would look at are the commission reports, invoicing, and comparing channels.”
In Ventrata, different commissions may be set for each channel and each agent. We give you the ability to break all that information up easily as well as report the headlines. If you need to do a deep dive to discover why a certain channel is (or isn’t) working so well, it’s very easy to find out why.
Being able to compare the performance of channels makes it very easy to optimise each one. You can jump straight into your product management and make the changes you need.
The level of detail that you can find in your Ventrata dashboard can’t be compared to other platforms. Information appears straight from your website, terminals, concierges and online marketplaces in real-time. This gives you the ability to spot problems as they happen and optimise as you go.
Say a certain location for one of your agents is seeing low sales. Using the live information from your terminals, you can move them to a location that is performing better.
Or you can immediately see spikes in your conversion rate while carrying out an agile test of different discounts or strikethrough prices on your web checkout. This would mean you’re able to make adjustments to other products and move on to the next stage of the test without wasting any time.
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