Skyline Sightseeing are driving online conversions with Ventrata
Most shopping happens online. Certainly almost all the research for a holiday does. That’s why having a high-converting website is an important factor in running any business. Potential customers will come, have a quick look, and a sale is lost if they don’t like what they see. Ventrata’s custom-built sites are made to convert.
For Christian Watts, CEO of Skyline Sightseeing in San Francisco, one of the biggest things he saw when the company switched to Ventrata was an increase in online conversions. Our sites average a rate of 3.5 per cent and come with all the marketing tools you need to drive traffic.
“Probably the biggest part has been the web,” Watts says. “The website has been great — it’s all about conversions. And the ease of managing our products.”
Product management is carried out from the content management system built into your dashboard. This makes it easy to highlight certain tours on the front page of your site, and to create different landing pages for different products.
Ventrata’s sites are built specifically to sell tours and attractions. You can show off all the options you want, create online-only packages and deals, and clearly deliver all the information about your products.
As Arival recently reported, people who book their tours on mobile tend to spend almost 50 per cent more than those who do on desktop. Mobile bookers are also far more likely to leave a review. That’s why it’s important for companies to think mobile first when it comes to the online experience.
Watts says it’s a big part of how the industry is changing. Whenever he compares the sales volumes of his different channels, it’s “mainly people booking on mobile” that’s showing the most growth.
Each of Ventrata’s sites is fully responsive with booking information prioritised on mobile to boost sales. Electronic tickets can be delivered to phones to make your customers’ lives easier.
All the tools you need to manage your SEO and control your shares on social media are within the CMS. And soon you’ll have an online advertising kit within the Ventrata dashboard itself.
So if you’re wondering how to easily manage and increase your online conversions, take a look at what Ventrata can do for you. We’ve built everything you need already.
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Ventrata is a comprehensive booking solution for tour and attraction businesses that are looking to win back control of their sales channels and maximise profits. With Ventrata as your booking and ticketing partner, you not only get industry-leading software you also get 24/7 support from our global team!